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Make it easy for me to give you money

I buy most of my things online. Books, boardgames, an ipod, a replacement car door handle, a dvd, a pdf download, and of course more books are just some of the items from the last six months. In the next six months, I’m sure that I’ll have more online dealings. Perhaps not quite as much given that Christmas fell into the last six.

Most of those items came from one place, Amazon. I’ve also ordered from Barnes and Noble online, the Apple store, and a couple specialty shops. The specialty shops unfortunately didn’t do an excellent job and won’t be named.

Amazon remembers who I am. It’s not hard to grab my email address and set a cookie on my computer. When I go to Amazon, I see all kinds of different things. I see what is recommended based on previous purchases. I can see what is in my shopping cart from last time. I can even check out the recently viewed books and other items.

At Barnes and Noble’s online site, I can log in and there is nothing. Nothing is unique to me. There is ‘My B&N’ their social network. It is completely blank for me. You can add your favorite books, or what you’re currently reading. But it is absolutely blank. Why not add suggestions based on my recent purchases. Instead I can add new titles by searching for them in a sea of millions of books.

When I go over to the Apple store, it doesn’t matter if I have ever bought anything. It doesn’t matter if I am logged in or not. At their site I’m going to be looking at the same thing either way. Nothing is linked together and there are no recommendations for me. They could easily say, ‘we see you’re using Windows, isn’t it time to upgade to a Mac? Here are a few suggestions…’, or how about ‘Upgrade your iPod shuffle to an iPod Touch and get -some incentive-‘ They know what products I have purchased and they know what I am using to check the site.

As for now, I’m going to keep shopping at Amazon. They may be a big giant evil company (or something) but even more importantly they know who I am. They know what I want to buy and they help me do it. Most of the time, Amazon knows what I want before I even do. They are not cramming merchandise down my throat. Instead they are giving me suggestions based on my browsing and spending habits.

While it might be hard to do as well as Amazon for you and your company. The competition is very clear. You can easily tell what they are doing and honestly it’s not a big secret.

Great Service = Loyal Customers

Whereas mediocre products and services leads to
Mediocre Service = Indifferent Bargain Shopping Customers

When you do a better job of knowing me, I’ll spend my money with you.

Outliers: The Story of Success

outliersMalcom Gladwell’s latest book has been out for a couple of months now, and I’ve got to tell you that it’s great. He has a really easy to read writing style. He mixes ideas with stories so seamlessly that really build and support his conclusions.

One important part of the book is having 10,000 hours of any activity to become truely proficiant at it. It doesn’t matter if it is writing programs and designing software all throughout software like Bill Gates, or if it is playing night after night nonstop in seedy establisments like the Beatles did.

Getting in that many hours would mean that whatever you wanted to completely master would have to be something that you absolutly loved doing. It would have to be a complete passion of yours.

Malcom Gladwell is very good at making things interesting, even if they normally wouldn’t be appealing to you he is great at crafting his words together.

This is a great book and I highly reccommend it; however I do believe that his previous two books Blink and The Tipping Point were better reads overall. They had more information that could be applied to life situations. In this book there are a lot of moments that will make you think “Oh, that’s cool.”

I haven’t been dissappointed by any of Malcolm’s books yet, and this one certainly lived up. I would also reccommend the audio versions of his books, you can load them up on your ipod and listen to them. Being read by the author, they have the inflections and dramatizations added to them percicly where Gladwell wanted to emphisize.

Pick up either Blink or Tipping Point first, and then don’t let this one go by.

How the Credit Crisis Works

Here is a simple, yet thorough, explanation of the current credit crisis. If you had any questions about what was going on in the economy right now, this is a big player. Why is the economy so bad right now? Watch this video and find out.


The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.

Canadian Dollar Suffers from U.S. Slowdown!

Have you ever seen someone make a mistake and not only do they suffer for it but someone else does as a result also? Well, this is exactly what’s happening to Canada right now.  

You see, most of last year, you could say that the Canadian dollar was falling because of falling commodity prices. Since Canada exports so many widely used commodities like oil and lumber, when prices fall, so do their profit margins. It costs them about the same amount to produce the product but what they can get for it in the market is determined by where those commodities are trading at the time.  

USD/CAD Pushes Towards 1.30 Once Again!

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Last Year the Commodities Crash Killed the Canadian dollar. This Year it’s the U.S. Economic Crash that’s Killing Them! 

So that was what hurt them much of last year. Now we roll into 2009, and they get killed by another dynamic: the increasing slowdown of the U.S. economy! 

For three months in a row now, the U.S. economy has shed around 600,000 jobs or more back to back! The unemployment rate seems to be going somewhat parabolic at this point. It jumped from 7.6% previously to 8.1% now.  

On top of this, to buffer the blow of the slowdown, Canada’s central bank had to lower interest rates once again (to 0.50%) which put it at the lowest their interest rates have EVER been! 

While this is a dynamic that will eventually be good for their economy, it hurts their currency right now for sure.  

They also stated that they may implore “Quantitative Easing”. What the heck is that? Well, in simple terms it means that they will print money out of thin air and load up the banks with so much excess cash that they are more likely to lend money and thus spur economic growth.  

While that may eventually give their economy a boost, it kills their currency. Why? Look at it this way. Anytime something becomes more abundant, it becomes worth less. Anytime something becomes scarce, it becomes more valuable. (This is why a Corvette in the 1960’s may have gone for $3,000 then and would sell for $30,000 to $60,000 today. These days, they are scarce…yet they weren’t back then).  

So when the market is flooded with more money (Canadian dollars), that money gets devalued and is worth less. Therefore it takes more (Canadian) dollars to buy the same amount of goods.  

The U.S. is Printing Money too, but Right Now they are Saved Because they are the World’s Reserve Currency (and thus a “Safe Haven”). 

Now, you may say but isn’t the U.S. doing the same thing? After all, their economy is slowing down. They are printing money too.  

I would say, while I won’t deny that point, the U.S. dollar presently benefits from what is called the “safe haven bid”. What does that mean? It means that investors all over the globe are running to the safety of the U.S. dollar because it’s the world’s reserve currency right now.  

In other words, if there’s one currency on the face of the earth that you are most likely to keep and continue to use, it’s the one that most of the goods are priced in all over the world. For example, gold, oil, wheat, soybeans, lumber, etc. are all priced in U.S. dollars.  

Therefore in crazy times like this, it enjoys the benefit of being the world’s reserve currency. However, once the global economy finally does return to normal, then this “benefit” will suddenly go away and the dollar will just have to stand on its own fundamentals once again. We all know that once that happens, the buck doesn’t have that much to stand on. Therefore, the “dollar party” may come to an end ONCE the global economy normalizes.  

In the mean time, Canada’s currency (and economy) will continue to suffer as the U.S. lays off more workers and continues to slow down. Remember, they derive about 79% of their exports from the U.S. That’s huge! In fact, it’s so huge…it’s the largest trading relationship between two countries according to Canada’s trade department.  

This really is huge, because the U.S. hasn’t had three back to back months of layoffs this big since they started keeping records on it back in 1939. So from at least as far as our records go back, this has never happened on this scale before! 

So when you add all of this up, you come up with the fact that the U.S. dollar has a high probability of continuing to rise against the Canadian dollar. So with that said, I think you may find the USD/CAD rate to break the 1.30 barrier in the coming weeks to months.  

Therefore, if you would like to take advantage of this situation and profit from the pressure on the Canadian dollar, then take these three steps: 

  1. Get Educated about Currencies and What Makes them go up and down: You can get your an online education here that comes with live instructors that are there to answer your questions.
  2. Get a FREE demo account here that comes with REAL TIME quotes and charts. This way you can learn how to place trades before risking one cent of your money in the currency market.
  3. Then once you’ve gotten educated over the course of 8-10 days in your course and you are familiar with your demo trading station, then open up your live trading account here. If you start with a micro account, then I would suggest putting in $300 to $2,000 in the account. Start small. If you choose to start with a mini account, then you might fund your live account with $2,000 to $10,000. Start with enough capital to be practical while trading only 1-2 lots per trade at first.

Sean Hyman is today’s guest writer, he is the head instructor at MyWealth.com  
 

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