With so much streaming at you on the TV there are a lot of different advertising messages being jammed into your brain. In my eyes there are only two kinds of commercials that you will find on the television today. They can fall into the category of being motivating and/or inspirational, or it can fall into the overcrowded arena of everything else.

If you are a frequenter of Aridni, you might know that we like to focus on positive messages. That’s exactly what I am going to be doing today.

The motivational/inspirational/positive commercials basically make you feel good/accomplished/fuzzy inside before they pitch their project. A hypothetical example might look like…

“You tried your best. You have given it everything; as a result you’ve done a great job. And great people drink Aridni Brand Coffee.”

So if you can resist drinking our delicious coffee, then you have been given a free moral boost. It’s our little gift to you. Hey, you’re welcome.

Next we have the far more common “put-down with a promise” approach. They are generally designed to let you know you are inadequate. The good news is they have a solution! Buy their product and life will get better. A blatantly exaggerated example (hopefully exaggerated that is) could look like…

“You are dirty and you stink. You will never make any friends with the terrible odor. It’s so bad that your stench will kill your beloved pets. Buy our soap.”

Most (if not all) like this are more gradual and sneaky. You are led to believe that you are sub par without their product. Even if you avoid the product, you still feel like somebody punched you in the stomach.

So do you want ad campaigns designed to make you feel good or miserable?