Last summer I was doing some work for a store with a lot of walk in traffic.  It was interesting how diverse the people who came in were, but aside from grandparents, adults, and teenagers coming in as customers we had another group as well.  People trying to sell us things.

They would have these ‘opportunities’ for us that could usually be described as ‘hemorrhaging money from the company.’  This is clearly not the best thing to do, unless you are trying to show a loss for they year.  Yet still we would have a couple of people per week who had no idea about the business come in with plans that offered little to no value.

To be fair, there were some legitimate ideas and a couple were even worth taking up.  For the most part they were a waste of time.

One particular company was basically putting together a local web directory.  To be in the directory you had to do a little interview so they could write a paragraph about your company.  Then they would let you be in the directory to try it out for 90 days.  After that time was over, you needed to shell out some money. $100 bucks per month.

While $100 a month isn’t a whole lot for online advertising, there are much better ways to spend it.  Especially due to the fact that our store’s web page had higher search engine rankings and we were able to track the minimal amounts of traffic that their site brought in.

There is some value in their business model; however it is not quite balanced.  The value that they provide is having another link to your website, presumably marketed to people living in or traveling to the area.  One of the bigger problems about this site was that it was to new.  It didn’t rank well in google for local terms and not a lot of people knew about it.

If they would have also had a deal along the lines of, “If you link to us as well, we’ll give you x% off each month.”  Then they could build up the amount of targeted local traffic to their site buy leaps and bounds.  The more people that link to them, the more valuable their links become.

Any business wants you to provide value to them.  If all you have is a team of salesmen then where does the value come from?

If you are going to pitch your product or service, make sure it benifits enough to justify your pricetag.

Have you been wondering if now is a time to start your new business or quit your old project? Right now is a great time to get going with your new business. There are plenty of opportunities out there and with so many people focused on the recession or the depression or whatever you want to call it, there is a perfect distraction away from what you are doing.

Building something amazing.

It is interesting that this company is selling phone services, but still they made a great video. So get out there. and get focused. Get determined. And when the economy is running full steam again, you will be ready.

Something has dawned on me over the past couple of months. I might be a packrat for ideas. By ‘dawned on me’ I mean it has been smashing me over the head with a hammer.

Over the last couple of years I have had so many projects that I wanted to get done. And new projects and million dollar ideas were sprouting up all of the time. Some of them were online, some of them off.

These ideas were across a broad range, everything from building a chess board, building a giant ‘colony size’ ant farm, to creating a program that sent out lottery numbers after every draw (And most of them were just as dorky sounding!).

It’s time that I start retiring a couple of projects of mine. When I get ideas, I want them to happen, so I’ll begin. The problem is that new ideas come and I want them to happen, so I’ll begin. Of course there hasn’t been enough time to complete the original project before starting on the next. This basically means the old project is doomed.

Soon there is another great flash of inspiration and a new project emerges and another becomes doomed.

My final stance is I’m officially closing down some projects. A big problem is that juggling so many things, none of them ever got completed. It’s time to start filling that filing cabinet with those ‘million dollar ideas‘ and start focusing on fewer and fewer.

I’ll be posting quite a few ideas and one-day projects. By one-day projects, I mean “one day I’de like to…” Hopefully there is someone out there that can benefit from some them.

This last week, Aridni has had some server issues and we lost quite a bit of data.

We are restoring backups; however, the layout of the site is being restored and might take a little while.  So please pardon the mess.

-Todd

There’s no denying that selling your house can be a stressful decision. Many factors may have led you to this point. You might be ready for something bigger or need something smaller. You might have an amazing new job in an amazing new city. If it’s a question of sizing up or sizing down, you won’t be pressured to sell within a set amount of time. On the other hand, if you need to start your new job in three months, the pressure will be on to sell as quickly as possible. Knowing how to navigate the ins and outs of the real estate market takes a little ingenuity, but with the right resources – including a competent real estate agent – you’re sure to be looking at a “SOLD” sign in your front yard before too long.

Timing Is Everything

Well, timing may not be everything, but it’s important. If you’re not pressured to sell your house quickly, consider yourself lucky. Feel free to skip ahead to the next section. If, on the other hand, you’re faced with a pressing situation, like a new job that requires you to relocate, you’ll need to act quickly and efficiently to get the ball rolling.

As soon as you even suspect that a transfer or relocation may be possible, get in touch with a real estate agent and hammer out details like what a reasonable asking price might be. If the relocation does, indeed, happen, you’ll be that much further along in the process, and listing your house will just mean filling out some paperwork and keeping the place picked up for showings.

As a new employee about to relocate, you’re well within your right to contact your new employer to request a deferment of your start date by a few months. If your new job is set to start in the middle of the winter, for example, you’d be much better off waiting a few months to relocate to try to sell your home when the real estate market is at its peak in the warmer months.

Wait for the Warm Months

People buy houses when it’s nice out, not when there’s snow and ice on the ground. Showing a house with a lush, green front yard and trees full of leaves is a boon to real estate agents everywhere. When the sun is shining and the grass is green, potential buyers have an easier time imagining their new life in the house.

There’s no getting around the fact that winter is a terrible time to put your house up for sale. Viewers will traipse in and out with slush covered boots, the trees are bare, and everything is gray and overcast. If you can wait for the warmer months, you absolutely should. Also, potential buyers are much more open to discussing how much things like property taxes, home insurance policies, and general upkeep will cost them when they can hear birds chirping and brooks babbling.

A Special Note About the Current Real Estate Market

If you can avoid selling your house right now, you should. With property values at record lows, the current market is nowhere close to being in the seller’s favor. Upside-down mortgages (when the balance of the mortgage exceeds the value of the property), short sales (when a seller is forced to sell the house for less than the balance of the mortgage), and foreclosures are an increasing reality. Buyers certainly have the upper hand in the current real estate market, and can make demands that, even just four or five years ago, would have been considered insulting to the seller.

This doesn’t mean that all hope is lost, though. If you still decide that you want to sell your home, prepare yourself to be patient, and hold off listing until the weather and time of year are on your side. Needless to say, the best time to sell is when you can, at the very least, recoup your initial investment on the property. Give yourself as much time as possible, which will prove to be the most important factor to selling successfully.

Birthday cards are expensive. There’s no question about it.

The problem is that a fancy card doesn’t hold a whole lot of value for the person receiving the card – especially if that person is a child.  Every year, we’ll spend a couple of dollars to buy kids a card.  Why not make them a simple little card and put the $3 you would have paid for a commercial card into the envelope instead?  

I know that $3 doesn’t seem like much for an adult.  But to a kid, money is money.  They can do a lot with $3 that they can’t do with a card, especially if everyone who usually buys them a birthday card hands them a handmade card and $3 instead.

It’s just something to think about.