Not very long ago, I listened to an audio-lecture on NPR about shopping and investing locally. This was from a man named Michael Shuman, he is the author of the book ‘ The Small-Mart Revolution.’ In this book he talks about the benefits of a locally owned and operated businesses. During his lecture he talked about these issues as well as some of the problems involved in attracting local investors in a fiscally responsible way.

Each community needs to develop its own self reliance and maximize the opportunities presented. This will help them to grow in a sustainable and reliable way.

Michael currently runs the site Smallmart.org and I found this article. About halfway down he has a list of things that will help you appear attractive to local shoppers.   This list includes…

1. Being locally owned - The most needed part of the equation!
2. Develop a local identity - Let people know that you are local and be proud of it.
3. Behave Responsibly - Respect the workforce and the environment if you want anyone to respect you.
4. Give back to the community - Let them know your business cares.
5. Maximize ‘Local value added’ - Do more than locate your headquarters here, put your factory or do your business here as well.
6. Cater to local markets - You can still sell to the rest of the world, but make sure you sell to those around you first.
7. Develop local partners - This could be contacting other businesses for one time events, or perhaps shopping in local stores for any supplies you need.
8. Grow deep - Expand your offerings to the local crowd.
9. Avoid predatory behavior - Just because you offer some of the same goods or services doesn’t mean that the other company is your enemy, just your competition.  Perhaps possibly even a local partner in the future.
10. Exit locally - When you close up shop, who will take over your business?

I really enjoyed the lecture that he gave, but I think I’ll need to pick up the book in order to extract as much of his ideas as possible.