I just finished reading this article from Matt Heaton, who is the CEO of Bluehost and Hostmonster. It is called “Win at all Costs!!” It is about the competition of business, particularly the web hosting business. In case you were not aware, the business is incredibly competitive. It is extremely easy to get into the business, all you need is an old computer, an internet connection, and some free software.

Of course something being easy to do, and easy to do well are a completely different thing. If anybody can actually make a good webhosting company, they would find no shortage of customers. It looks like Matt knows a thing or two.

This may seem strange from someone who has written in the past that many of my fiercest competitors are also my friends. We talk often, share ideas, and if they are really struggling with an issue I am glad to help out where I can. I do this because I respect these people in the industry and that respect translates into help and information if they require it.

Having said that, my goal is to take ALL of their customers. They aren’t stupid. They know that is my goal and I have even mentioned it to them on several occasions, and if they were smart they would be plotting to take my customers as well. I can think of several occasions where we have gone above and beyond what any sane company would do to get an affiliate relationship with a large advertiser.

His drive to win gives me confidence in my new webhosting company. Of course only time will tell, but from this article I wouldn’t want to go up against him!