The meaning of a dream
A lot of people ask Todd and me what Aridni stands for. Guy Kawaski, author of the blog, “How to Change the World“, has an explanation for crazy entity names that don’t necessarily mean anything at all…
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A remarkable name for your organization, product, or service is like pornography: It’s hard to define, but you know it when you see it.






I was just having an in depth conversation about the naming behind Aridni and other organizations with a friend just yesterday.
October 5th, 2007 | #