Marketing with MySpace
I’m sure you have heard of the website MySpace before. It’s been in the news so often recently that there is pretty hard to miss. There is also Facebook for college kids, and MySpace’s forerunner Friendster.
These three websites are social networking sites that allow you to say ‘these 917,234 people are my friends’ regardless of if you know them in person or not. These people that are listed as your friend will all view your profile at least once. Then some of their friends will visit your profile and want to join your network.
The number of people you are connected to, or ‘friends with’ will grow exponentially after setting up a good seed amount and getting your profile seen.
So then if you were to put some sort of… I don’t know link on your profile page to your business, product, or webpage about ducks, you would be able to draw in a percentage of the people off of MySpace, Friendster, or Facebook off to your own site.
From there you could move in and send messages to everyone, post comments, join user groups, and send bulletins. You could be as direct or nonchalant as you want in your efforts.
Of course I’m not 100% sure that this method will work out as I described it. I have set up a profile and am trying it out right now. I am attempting to drive people to a product where I would get a small commission.
So far I have found it’s very easy to make friends. The first day I sent out about eighty invites to people in my niche. Now it’s a week later I have about 130 friends. How it will pan out, I will have to wait and see.
Here is the sad reality to advertising on MySpace. Unless you post naked (or close to) pictures of a very beautiful woman, people will not keep coming back to view your profile. The first time they come to your profile its unlikely they will purchase anything, so you need to do something to keep getting them to come back. This means posting bullitens with interesting titles, and constant changing your picture to a different angle of this almost naked woman. I wrote about this a while ago in my blog (http://www.hberry.net/?p=20), Christina Dolce aka Forbidden is selling jeans for $75 a pair because they are destroyed. I can destroy my own jeans for free!
May 25th, 2006 | #
I am hoping to be able to prove you wrong. I doubt it is easily done or possible, but I have my fingers crossed.
That is a pretty goofy business model that she has. Some people are really good at marketing bad/worthless ideas.
May 25th, 2006 | #
Isn’t that what I’m getting a marketing degree for? To learn how to market crappy products well?
I hope you do prove me wrong! Obviously MySpace has been hugely successful for Ms. Dolce, or whoever created her profile and uses her pictures. It also appears to be successful for musicians trying to make it big. I read an article on Slashdot talking about how music labels are searching MySpace Music for the next Justin Timberlake of Jessica Simpson.
Good Luck!
May 25th, 2006 | #
[…] Marketing with MySpace […]
June 5th, 2006 | #