Learn from Google, Dream up a big dream. Then make it bigger
Here’s an idea that I took from our friends over at Google. When you want to do something, you want to do it BIG! You generally want to accomplish something better than those who came before you. It’s a common way of thinking.
Let’s say you finished what you set out to complete. You have built the best search engine out there and achieved you goals. The next question that arises is “What now?â€
What do you do when you reach your goal? When your dream is complete, what do you do next?
If you were to look at Google, it’s easy to see that they made their dream bigger. They said, “Okay, we’re good at searching on the internet, Let’s work on something else.†By looking at what they’ve accomplished in the past 5 years, it’s easy to see that the dreams have no limit.
Why would Google want to map the Earth? Why do they want to make a better email system? Why does Google serve up video, stock quotes, and who knows what eles?
Because whenever they achieve their dream, they make it bigger.












Google bough keyhole which actually did the mapping technology so they did not really dream it up.
And a lot of the other stuff is not just the dream but driven by desire to be competetive to stock holders..basically the money..
May 23rd, 2006 | #
Corrected website
May 23rd, 2006 | #
Perhaps they bought the basics, but they had to have a dream to make it happen.
They want to create the best products possible. And if you don’t dream them up, you can’t have them. If you can’t have them, then the money is basically a moot point.
At least the way I see it.
May 23rd, 2006 | #
I don’t think you got me. What I am saying is the motivation was primarily money in buying all the various companies to bring under the Google umbrella.
I am not saying they have not done so well and are not so smart and hard working, all I am saying is that this is another technology company and although the scale is bigger, it’s not much unlike it’s predecessors from netscape to linux to open source to microsoft to yahoo etc.
May 23rd, 2006 | #
Can’t both of your ideas exist at the same time? If google wanted to make money and have a great service (that they may or may not have started themselves) it is taking care of both of your points.
May 23rd, 2006 | #
Floyd - I understand that it is money driven to an extent. But what I am saying is that it doesn’t matter why they have a big dream, as long as they have it. If money is part of their dream, then so be it.
Jim - You are right. Both can coexist. In my eyes it is possible for them to want to be the best AND want to rake in large piles of cash.
May 24th, 2006 | #
Floyd - Even though Google sometimes breaks its motto, it still lives by it. That motto is “Don’t be evil.”
Now, money is a driving force, and on the internet it is easy to make money with horrible service. But only in the short term. Google wanted to be a driving force for the long term on the Internet, so their dreams required some of the best service and best innovations.
They made the decision to buy keyhole AFTER deciding to make a mapping service. They didn’t buy keyhole THEN decide a mapping service is a good idea.
Furthermore, they’re not just buying at random pulling in everything they can. They have a set plan, and they integrate each new piece of the puzzle, decide which way they want to go and make it happen.
You seem to be under the impression Googles expansion is random and based only on companies they can aquire. It is not, they have a set plan, and if a company can be bought to help they achieve it, they do so.
May 27th, 2006 | #