Asprin is asprin and water is water. Pinch a few pennies and stop buying brand name everything. Splurge on brand name shoes and clothes, chocolates, sports equipment, and other items where the brand also symbolizes quality. But you can’t make money when you spend money on huge advertising and excessive packaging. Bill Gates flies in coach, and he still gets where he’s going. Donald Trump found that saving ten cents on every light bulb he needed for his properties would save him $10,000 in one year. Pinching pennies on frivolous expenditures is, well as Martha Stewart would say, “It’s a good thing.”